We’re delighted to share the latest findings from Ipsos' Perils of Perception 2017 Survey. This global survey looks at the gap between people's perception and the reality in 38 countries across the world and examines why people around the world are so wrong about basic facts about their population.
On this site you can take the quiz to see how you compare with other people around the globe as well as see the full results from this study and all of the Perils of Perception work we have conducted over the past few years.
Do you know which nation consumes the most alcohol? Or do you know how many people own a smartphone in your country? Take the quiz and compare your knowledge and accuracy to people all over the world in the Ipsos Perils of Perception Quiz.
Across all 38 countries in the 2017 study, each population gets a lot wrong. We are often most incorrect on factors that are widely discussed in the media, such as the murder rate and the number of people who die from terrorist attacks each year. We know from previous studies that this is partly because we over-estimate what we worry about.
But in this new study we also show that we’re often unduly pessimistic about how healthy people are, as well as overestimating how connected they are to technology.
The intention here is to showcase our findings on the gap between perception and reality and to examine why people around the world are so wrong about basic facts about their population. For the full results of the survey and information on the sources for the actual data, click here.