The Perils
of Perception

Ipsos has been running its global Perils of Perception studies since 2012, exploring the gap between people’s perceptions and reality. This site includes the full results from all the work we’ve undertaken in this area, across more than 40 countries and 200,000 interviews.
This unique analysis of misperceptions examines why people around the world are so wrong about things like causes of death, climate change, the sex lives of young people, immigrant numbers, overcrowding in prisons and much more…

Our perceptions are not reality: things are rarely as they seem

Ipsos’ latest Perils of Perception survey of 30 markets looks at how accurate people are at guessing what individuals can do to tackle climate change.
Perils of Perception Slides

View the slides

This is the latest slide deck from Perils of Perception 2021. This includes findings from 30 markets around the actions individuals can take to tackle climate change.

Go to the slides

Perils of Perception Quiz

Take the quiz

What do you think are the most effective actions individuals can take to tackle climate change? Take our quiz and test your knowledge and share using #IpsosPerils.

Go to the quiz

Perils of Perception Archive

Visit the archive

We’ve been conducting work on public misperceptions for several years now. From military facts to personal finances we have a wealth of fascinating data which you can explore here.

Go to the archive