Perils of Perception

Our perceptions are not reality: things are rarely as they seem

Ipsos’ latest Perils of Perception survey looks at how accurate people are at guessing causes of death in 32 countries around the world.

View the slides

This is the latest slide deck from Perils of Perception 2020. This includes findings from 32 countries and an updated Misperceptions Index.

Go to the slides

Take the quiz

What do you think are the biggest causes of death in your country? What percentage of deaths are a result of violence, cancer, suicide or road accidents? Test yourself against the rest of the world in our updated quiz.

Go to the quiz

Visit the archive

We’ve been conducting work on public misperceptions for several years now. From military facts to personal finances we have a wealth of fascinating data which you can explore here.

Go to the archive